Identify and Solve Employer's Hidden Needs:

In addition to the skills or needs listed in the ad shown above, the employer will have many more needs that you should identify and address in your resume and cover letter. For example, this employer will need someone who can deal effectively with other departments, research accounting issues and records to solve problems. To beat today's heavy competition for jobs, it's important that you identify and anticipate the full range of needs each employer faces and show how you can solve those needs.

From: http://www.free-resume-tips.com/10tips.html